Who we are

At TrueForest, we promote sustainable development through agroforestry, environmental conservation, and community engagement. With over a decade of experience in Peru’s San Martín region, our team blends expertise in agriculture, environmental law, and sustainability to create lasting value for local communities while preserving the environment. A key focus is the Zal Chala Conservation Concession, dedicated to protecting a vital part of the Amazon rainforest. This initiative supports biodiversity, water resources, and ecological health, balancing conservation with sustainable economic growth. Through our efforts, TrueForest is helping ensure a sustainable future for San Martín, fostering economic growth
while protecting natural resources.

Our Team

Our team combines expertise in sustainable agriculture, environmental management, legal advisory, and business administration. With a focus on sustainability, we have a proven track record in resource management, improving agricultural practices, and developing strategic growth initiatives. Our skills include environmental law, project development, and capacity building, with extensive experience working across public and private sectors. We are committed to delivering impactful solutions through collaboration, attention to detail, and a strong understanding of local ecosystems and markets.

Key Members

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  Joseph Levy

  Joseph Levy is a Peruvian professional with over 10 years of experience in the agroindustry, economics, and mining. Passionate about the rainforest, he has spent the last decade in the San Martín region, working closely with local communities and the environment. Joseph is dedicated to promoting sustainable agricultural practices, particularly in cacao farming and agroforestry, building strong partnerships with local farmers and organizations. His diverse expertise in economics, mining, and sustainable agriculture drives his commitment to balancing development with conservation for the long-term benefit of both the ecosystem and local communities.
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  Victor Cobena

  Víctor Cobeña is a Peruvian professional with over 20 years of experience in systems engineering and sustainability. He has worked across industries like mining, construction, agriculture, and port management, specializing in sustainability, continuous improvement, occupational health and safety, and resource management. Víctor holds a Master’s in Environmental Management from the University of Queensland and an Executive Program in Sustainability from MIT. His expertise helps balance economic development with environmental stewardship. With experience in both public and private sectors, he has provided legal, technical, and strategic support on sustainability and resource management, driving positive environmental and social change.
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  Iris Rojas

  Dra. Iris Rojas is a Peruvian lawyer specializing in environmental law and natural resource management. She holds a law degree from UNMSM and a Master’s in Environmental Sciences from UNALM, with a focus on Forests and Resource Management. With over 16 years of experience, Dr. Rojas has provided legal and technical support to public entities at various levels. Her work includes environmental law, land-use planning, strategic planning, and capacity building, as well as developing indicators for public investment projects. She is committed to advancing sustainable practices that promote long-term environmental health and social well-being.
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  John Soria

  John Soria is a Peruvian from Huicungo and a Business Administrator from the University of Callao. He is a former president of the Huicungo United Families Association and also runs ventures in forest cacao farming, pig farming, and tilapia aquaculture. John is an honest person who knows the forests and woods of the area like no one else. He loves challenges and doesn't give up easily. He is very detail-oriented and attentive to the vneeds of his friends.